Achieving Customer Satisfaction and Revenue Growth through Effective Advertising.
Madhya Pradesh Housing & Infrastructure Development Board (MPHIDB) is a state-owned entity in India, established to provide affordable housing solutions and vacant spaces to customers at fair prices with transparent and ethical dealings. In 2023, MPHIDB organized Awas Mela 2023, a three-day event in Gaurav Nagar to promote its housing projects and attract potential buyers. This case study presents the successful marketing campaign designed and implemented to promote Awas Mela 2023, resulting in increased sales and revenue.
To promote Awas Mela 2023, MP Housing & Infrastructure Development Board launched an intense marketing
campaign that included various
advertising channels such as YouTube, Radio, Hoardings, Newspaper ads, and social media. The campaign
was designed to target potential house buyers, create awareness about the event, and promote MPHIDB's
housing projects.
Our top priority is to target relevant audiences and create engaging ad content
that showcased the benefits of attending the event and purchasing from Madhya Pradesh Housing &
Infrastructure Development Board.
YouTube
We created a video ad showcasing the key features and benefits of MPHIDB's housing projects and promoted it through YouTube ads.
Radio
We created a video ad showcasing the key features and benefits of MPHIDB's housing projects and promoted it through YouTube ads.
Hoardings
We placed hoardings and banners in high-traffic areas in Gaurav Nagar and nearby locations to create visibility.
Newspaper Ads
We placed ads in local newspapers and circulated pamphlets to create awareness about the event and MPHIDB's housing projects.
Marketing campaign for Awas Mela 2023 was highly successful, resulting in increased sales and revenue for MPHIDB. The campaign helped MPHIDB sell 192 flats in just three days, generating revenue of 19.40 Crores. The total advertising budget for the campaign was 20 Lakhs, making it a cost-effective and efficient marketing strategy.
The success of the marketing campaign for Awas Mela 2023 showcases the effectiveness of a well-planned and executed advertising strategy. By leveraging various advertising channels and targeting the right audience, MPHIDB was able to achieve its objective of promoting its housing projects and attracting potential buyers. The campaign resulted in increased sales and revenue, further cementing MPHIDB's position as a customer-centric and transparent organization.