Goal :- Valuex Digital collaborated with Madhya Pradesh Housing Board Bhopal to generate direct calls from eligible homebuyers interested in their affordable housing project, Gourav Nagar, under the Pradhan Mantri Awas Yojana. The target was to reach potential buyers within an 80KM radius of Bhopal and encourage them to inquire about the project via phone calls.
Strategy :- To achieve the desired outcome, Valuex Digital devised a targeted strategy focused on driving direct calls. We conducted thorough research to identify the preferences and needs of the target audience. Using this valuable data, we crafted compelling Facebook Ads with clear Call-to-Action (CTA) messages, urging potential homebuyers to call and inquire about Gourav Nagar.
Leveraging Facebook's advanced targeting capabilities, we ensured that the ads were shown exclusively to individuals residing within the 80 KM radius of Bhopal and interested in affordable housing options. This precise targeting maximised the chances of reaching the right audience.
Conclusion :- Valuex Digital's strategic approach in driving direct calls through Facebook Ads proved to be a resounding success for the Madhya Pradesh Housing Board Bhopal. By focusing on targeted messaging and precise audience targeting, we effectively connected the client with potential homebuyers interested in affordable housing.
The campaign's performance was exceptional, generating a significant number of direct calls (10,878+) at an impressive cost per call of around 9.19 INR. The success of the campaign translated into substantial sales revenue, with Gourav Nagar generating a remarkable 15 crore INR.